english-for-designers

Prototype of a Mobile App

As a graphic designer student, I should be able to learn, how to work in a graphic industry, which not includes only a logo itself, but also an overall visual communication. I was given a task to create a prototype of a mobile app, that suppose to solve any kind of problem in art industry.

I wanted to create an app, which would search a local galleries and museums around you and give you recommendations. This would help you with any kind of decision-making, which art movement you like and which don’t. It would be a lot easier for you to know, what kind of art galleries/museums are around you.

So I decided to visit an art gallery myself and try to find out, what is wrong and how to fix the problem with my “future app”. I went to Jihlava Movie Festival Art Gallery and this is what I came with:

Information

poor promotion of the exhibition, no information about the exhibition: (what is the main idea and direction of the exhibition, biography of the author, …)
some information was traceable only on the facebook pages of the Jihlava Movie Festival, in terms of promoting the exhibition, the idea was not apparent at all

jihlava_festival_01

Jihlava Movie Festival Art Gallery

jihlava_festival_02

Jihlava Movie Festival Art Gallery

Solution

App:

a map focused on the local galleries / museums / archives
localizable by the visitor
informative description of the local exhibition (biography of the artist, artistic direction of the exhibition, general idea of the exhibition)
reviews by previous visitors of the exhibition (better feedback)
much better acquaintance with the exhibition
the visitor knows in advance what he is getting into

I created logo right at the beginning - it represents the idea of “find the one gallery, that suits your style” or “find the one for you” = “findone”

Findone logo

visual_style

Visual style

adobe_x

User testing process

negative

Login / Registration Screen
- logo and button centered, other parameters are asymmetrical = align everything to the center or left
- small gaps between registration and login data
Spaces and font size
- spacing is too large between individual events (inconsistent, unsorted)
- unnecessarily large dates and spaces in the “Art Events you visited” section
- username too small
Typographic imperfections, negligence
Incorrectly aligned buttons in the “Your wish list” section

positive

minimalistic visual style with a few distinctive elements
notification on current event are very useful
section “Art events you visited” - respondents described it as completely motivating, a great overview of WHEN and WHAT respondents visited
overall good impression

Feedback

registration-screen-centered

BEFORE AFTER - registration screen centered

smaller-spacing

BEFORE AFTER - smaller spacing

typography

BEFORE AFTER - typography, "Find the one"