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Corporate Identity Design of Třinec Gallery

This bachelor’s thesis is based on a redesign of the visual identity of the Třinec Gallery. The goal is to create a functioning unified visual style that will communicate well in a given market segment and increase the awareness of the cultural industry.

Mind Map ![mind_map.](/english-for-designers/07-clarity-first/img/mind_map.png)

Outline

  1. Redesigning new visual identity of Třinec gallery.
  2. Focusing on cultural industry - increase the awareness of the cultural industry in a very industrial part of the Czech republic.
  3. Communicating with gallery curator.
  4. Design of a new logotype that speaks to art and industry at the same time.
  5. Creating new communication strategy.

Keywords

Marketing communication - Communication tool of the companies with direct message and with intetion persuade them to purchase.

Visual identity - Visual elements of the company,that represents the main idea and purpose.

Graphic design - Use of a visual elements that can direct a messege.

References

KAFKA, Ondřej, KOTYZA, Michal. Logo & Corporate Identity. Praha: Grafické studio Kafka design, 2014, ISBN 9788026067719. VYSEKALOVÁ, Jitka, MIKEŠ, Jiří. Image a firemní identita. Praha: Grada publishing, 2009, ISBN 9788024767307. SAMARA, Thimothy. Grafický design - Základní pravidla a způsoby jejich porušování. Praha: Slovart, 2016, ISBN 9788075290465.